 |
 |
 |
|
|
What is your Fall and Winter Marketing Plan?
|
An interesting phenomenon occurs round about November and December every year in every city all over North America. Real Estate Agents STOP doing business. Mortgage Brokers take a vacation. No one does any marketing. It may sound crazy, but this exact scenario occurs every year around the holidays.
The main reasons I believe most Mortgage lenders and Realtors® cease marketing efforts in the 4th quarter are as follows:
1.) They are tired and worn out from a busy year and just want a break. Unfortunately, most lenders and Realtor tend to get "lazy" and take too much of a break. Do you really need 8 solid weeks of "slow-time" to recoup? Everyone needs a break, but not 8 weeks in a row.
2.) Everyone has a self-image that dictates how they dress, how they treat others, how much money they make, etc... You have a self-image too. This is a scientific fact. If you believe you are only worth $75,000 per year, and you have reached that goal in October, then your subconscious mind will allow you to become "lazy" during the holidays, because it has reached ITS goal of $75,000.
To correct problem #2, you need to ask yourself, "what am I REALLY worth?" Don't confuse this with "what do I currently make?" I don't care what you currently make, because chances are, you are capable of much more. So, even if you reach your "average" income in October or can see that you will reach it by year end, you still need to keep "pushing" harder than ever to EXCEED that goal.
Just because we have reached our income goal, or because everyone is taking off, does not mean we should all cease to market our businesses. Rather, I contend that we should increase our marketing efforts during the months of November and December. The reasons are simple:
1.) Since no one else is marketing heavily, your marketing message will have more resonance with a given prospect.
2.) You can blindside your competition during these months and steal away the business that IS still available. People DO still buy homes in November and December.
You can be their Agent if you just reach out.
Use the months of November and December as an opportunity to "kick your competition while they are down." While everyone else is twiddling their thumbs, waiting for January 2nd to arrive, you can be proactive and beat them to the punch. When they slowly get back into the swing of things in January, you will be on fire and ready to steamroll over them.
At the very least, you should use the holiday months as a time to plan out your strategy for next year. At the very best, you should plan a strategy AND garner new business that no one else was willing to put out the effort to obtain.
Somewhere in your town, a house will be sold on December 23rd. Will you get the deal? Somewhere, someone plans to move to your city in late December. Will you be their Agent?
The answers to these questions are up to YOU!
|
|
 |
|
|
 |
 |
|
|
|
|
|
|
|
|
 |
 |
|
|
|
|
|
|
|
|
|
|
|